A very good read. Found in millette’s delicio.us items.
Google’s director of search quality discusses challenges of automation, knowledge, spam, and even politics.
This is a Google News page from last night, and what we’ve done here is apply clustering technology to put the news stories together in categories […] Now imagine what it would be like if instead of using our algorithms we relied on the news suppliers to put in all the right metadata […] “Are the people I’m talking about terrorists or freedom fighters? What’s the definition of patriot? What’s the definition of marriage?”
Just defining these kinds of ontologies when you’re talking about these kinds of political questions rather than about part numbers; this becomes a political statement. People get killed over less than this. These are places where ontologies are not going to work.